Legal

Privacy Policy

Last updated 11 August 2026

1. Who we are

Shelfcure Technical Solutions Private Limited operates the website cognera.in and provides digital design, development and growth consulting services to businesses in India.

We are the data fiduciary for the personal data described in this policy, within the meaning of India’s Digital Personal Data Protection Act, 2023.

2. The data we collect

Data you give us directly

When you contact us through our website form, our WhatsApp number, email, or by clicking an advertisement, we may collect:

• Your name
• Your phone number
• Your email address, if you provide one
• Your business name, industry and city
• The content of the messages you send us, and our replies
• Any information you volunteer about your business while we discuss a possible engagement

Data collected automatically

• Basic analytics about your visit — pages viewed, approximate region, device and browser type, and the site that referred you
• If you reached us by clicking an advertisement, the identifier of the advertisement you clicked, so we can tell which campaigns work

We do not collect payment card details on this website. We do not knowingly collect data from anyone under 18.

3. WhatsApp messaging

We use the WhatsApp Business Platform, provided by Meta, to communicate with people who contact us. This section explains what that means in practice, because it is the channel most of our conversations happen on.

• We only message you if you message us first, or if you gave us your number and asked us to.
• Your messages to us, and ours to you, are stored in our own systems so our team can see the history of the conversation and respond properly.
• An automated assistant may draft or send an initial reply to help you quickly. It is reviewed and supervised by our team, and you can ask to speak to a person at any point.
• You can stop receiving messages from us at any time by replying STOP, by blocking the number in WhatsApp, or by emailing us.
• Meta processes WhatsApp messages under its own terms. See the WhatsApp Privacy Policy.

4. Why we use your data

• To reply to your enquiry and answer your questions
• To prepare a proposal, quotation or sample of work for you
• To schedule and remind you about calls and meetings you agreed to
• To deliver and manage a project, if you become a client
• To raise invoices and keep the accounting and tax records Indian law requires us to keep
• To understand which of our advertisements bring genuine enquiries

We do not sell your personal data. We do not share it with third parties for their own marketing.

5. Who we share data with

We share data only with service providers who help us run the business, and only to the extent they need it:

• Meta Platforms — for WhatsApp messaging and advertising measurement
• Supabase — our database and application hosting. Our data is stored in the Mumbai, India region
• Google — for the AI model that helps draft replies, and for website analytics
• Our accountants and legal advisers, where required
• A government authority, where we are legally obliged to disclose

Some of these providers operate outside India. Where data is transferred abroad, it is done in line with the transfer rules under applicable Indian law.

6. How long we keep it

• Enquiries that do not become clients — up to 24 months from your last message, then deleted
• Client records — for the duration of our engagement and afterwards as needed to handle queries or disputes
• Invoices and financial records — for the period Indian tax law requires, currently eight years

7. How we protect it

Access to your data is restricted to the people in our team who need it for their role. Our systems are protected by authentication and row-level access rules, data is encrypted in transit, and credentials are held in an encrypted secrets store rather than in our code.

No system is perfectly secure. If a breach occurs that is likely to affect you, we will notify you and the Data Protection Board as the law requires.

8. Your rights

Under the Digital Personal Data Protection Act, 2023, you may ask us to:

• Tell you what data about you we hold, and why
• Correct anything that is wrong or out of date
• Delete your data, where we are not required to keep it
• Withdraw a consent you previously gave
• Nominate someone to exercise these rights if you cannot

Email cognera@gmail.com and we will respond within 30 days. There is no charge.

9. Cookies and analytics

We use a small number of cookies and similar technologies to keep the site working and to understand how it is used in aggregate. You can block or delete cookies in your browser settings; the site will still work.

10. Changes to this policy

If we change this policy we will update the date at the top of this page. Material changes will be highlighted here.

11. Contact and grievances